Showing posts with label Gumdrop Bin. Show all posts
Showing posts with label Gumdrop Bin. Show all posts

July 24, 2009

Chew On This (Then Recycle, Please)!

An Interview with Designer Anna Bullus

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Part 1 of 2 (link to Part 2)

It would be perhaps easy to state that Anna Bullus is obsessed with pink and leave it at that. After all, she answered our enquiring questions in pink coloured font. And of course her newest project – The Gumdrop Bin – and the subsequent new web-site she has created for it,
www.gumdropbin.com – do feature a lot of pink coloured (or is it flavoured?) pictures and graphics to peruse.

However, upon further examination, you realize that her work – and of course then this specific project – go so much further. If nothing else, the sheer financial aspects of the problem she is addressing are staggering. Some facts that Anna has gathered paint then this picture very clearly:

=> On average (no, it is not clarified who did the counting or how) it seems that approximately 30,000 pieces of gum are irresponsibly and wantonly discarded everyday on Oxford Street (London) ALONE;

=> Not only that, but if everyone immediately were to STOP doing this – again on this one Street alone – it would still take over 4 months just to clean up the existing ‘gum paddies’ that exist today, noting that it seems as well that 9 out of 10 paving stones have at least one piece of gum on them;

=> PER PIECE of gum, it costs about 3 times the amount of a single piece of gum to clean it up off the street. Note clearly this does not even take into account if gum is properly disposed of and later stored in something as proper as a land-fill or garbage dump;

=> NOW GET THIS – the British Government spends about 150 million BRITISH POUND-STERLING EACH YEAR on cleaning up gum off of the streets of the United Kingdom. If that doesn’t hit close enough to home, then note that this is well over 173 million EURO, or getting closer and closer to 250 million US dollars per annum (which is very close to the amount my pension fund has lost over the last few weeks)!

With that in mind, Anna has set out for her endeavour GUMDROP a very straightforward mission statement, one that not only highlights the targets of this project but also describes very well her own passion for design:

GUMDROP is a belief in a cleaner, greener planet. GUMDROP believes that with its new breakthrough in recycling, people will be able to see an attractive alternative to their previous habits of gum disposal.

Our Mission is to educate and inspire the public to give gum a second life.

As such, we’re very pleased to welcome Anna to this interview:

Hi Anna, thanks for sharing some of your valuable time. First of all, how would you describe your obvious passion for design to someone that either doesn’t really understand the art or purpose of design? Let’s say you’re speaking to, oh I don’t know, a newly discovered tribe of indigenous people in the Amazon, a classroom of elementary students, or even an ultra-conservative Investment Banker that hasn’t started his or her prison term yet...
Well, if I was describing it to the Newly Discovered Tribe, I'd probably say it's like catching enough food in 1 hour to feed the whole tribal village for a whole week.

Describing it Elementary Kids – well, it's like going into a sweet shop and being able to have anything you wanted as long as you had a good, imaginative reason to justify each helping.

And finally, for the Conservative Investment banker – I'd say that the motivation and satisfaction you get from a great deal, I get that feeling every day from design and what I invent.

Can you share a few more details about your background? For example, I’m fascinated to learn what a degree in Three Dimensional Design offers vs. say a ‘classical’ design curriculum, if such a thing exists?
I studied Three Dimensional design at Brighton University. It was great, compared to a classical product design course. I think it was probably how it was before technology took over a lot of design (Bauhaus).

We had the opportunity to gain skills in wood, ceramics, metal and plastics. And all we would do all day - really everyday - is make things. It was very experimental and a lot of fun.

My fascination was definitely in the plastics workshop where I spent most of my time making all sorts of wired and wonderful things. It was where GUMDROP was born!

I read that you knew you wanted to be a designer at an early age owing to your love of materials. What were your biggest influences in terms of art and/or design growing up or coming up through school?
I definitely knew that I wanted to be a designer of some sort from an early age; I had such a wonderful imagination. I would always be dreaming up new products and drawing out products things that I thought were definitely needed. This could be anything from a toy to a mechanical pencil case that did all your homework for you!

Throughout my school years my favourite lessons were always Art and DT (Design Technology). Even in primary school, I would make elaborate marble ruins!

For my secondary school, I chose to go to Bedales, a school that specialises in Art, Design, Theatre, Music and Science. It was here where I was really encouraged to develop my passion for Design. In fact, this is where I made The Caterpillar.

As with anyone, it's hard to pin point what exactly influences or has influenced you throughout your development. For me, I think it was a mixture of things: my teachers, the people I used to hang out with and the environment in which I lived. But of course these influences constantly change as you change.

Looking deeper at your fascination with materials: What has been your favourite material or medium to work with so far?
Plastics.

What materials or skills have you NOT worked with that you’d like to try?
Wax and knit.

How would you like to continue to – in the words of the Five! promotions – challenge the viewers’ perception of everyday objects?
I would just like people to have to think about a product that they are using.

Also, what do you do to ensure that you are living up to your mantra of ‘striving every time to be more creative than the last design’?
I learn from each design I create. So I hope that having learnt from the previous design, the next one will be in some way more creative than the last.

The picture of you in the lab is actually quite convincing, though I might have proposed having some dry ice bubbling away in the background for effect. How much chemistry experience did you have before you stepped in and started mixing concoctions?
Absolutely no experience what so ever! The picture of me in the lab is completely genuine.

For me, chemistry is a mix between cooking, common sense and multiple-choice questions. And in many ways like design: if you're patient and persevere and exhaust every avenue possible to try and meet your goals, you will succeed in the end.

What did you take from that experience of ca. 4 months in the laboratory besides your technique for recycling gum?
Really a new style of working. I really found the approach to be very methodical and thorough.

I would like all my work to develop in this way as I think you get such good results.

I assume your process is very hush-hush and you won’t divulge its secrets here. But are you patenting (or have you patented) the process?
I have indeed applied for a patent.

In terms of the so-called ‘mass production’, I am working on that bit now. However, it is quite hard to put this into practice when you’re trying to hold onto the Intellectual Property at the same time.

As I do speak from (not always good) experience, I am curious how you’ve dealt not only in terms of the Gumdrop bin but even other pieces that involve human contact (e.g. ‘One Cup or Two’) and the requisite safety and health issues.

One Cup or Two was a little 1-day project that I set myself as a design target. It was huge amounts of fun, especially when I got all my friends to come round for a tea and sugar party.

I wasn’t particularly worried about health and safety as it wasn’t something I was intending to sell. However, I have had huge amounts of interest and feedback to this piece. So I am thinking of redesigning the project so that it could be produced and sold ‘safely’.

Have you run into this with the Gumdrop bin, as I suppose you’re mixing materials that have had ‘biological’ exposure (albeit sterilised) with bio-resins and perhaps even additional colorants?
Well, again, I can't divulge too many 'trade secrets' yet, but I can tell you that bio resin plays no part in the making of this new material and GUMDROP!

A last chemistry question: my children (age 5 and 9) chew gum incessantly and it drives me nuts. Can you give me any tid-bits of advice or other information that would help me get them to stop? Like is there something REALLY REALLY gross in gum I could tell them about?
No! I need them chewing as much as possible, so that I can collect their gum!! You should encourage them! Sorry!

And I can't think of anything too gross either... although synthetic gum does contain latex.

It must be quite satisfying to so much success so early in your career, including with Five!, Caterpillar, and of course Gumdrop. Can you describe that feeling you get when you begin to sense that the public is reacting positively to a piece?

It is an amazing feeling that even one person gets what I'm trying to do and likes it. It makes me just all the more motivated and focused on my next designs!


continued in Part 2

Chew On This (Then Recycle, Please)!

An Interview with Designer Anna Bullus

Click on any picture to enlarge it to original size
Part 2 of 2 (link to Part 1)


Anna, I’m sure that Gumdrop is taking up a lot of your time now. In such a situation, do you feel a little torn between the time you’re investing in an EXISTING piece vs. the time you’d like to spend making new things?
It is true that I currently spend about 80% of my time on GUMDROP. But I don’t feel torn at all. I just feel that I have to invest nearly all my time in order to give this product a chance.

On one hand, my other products have been relatively quick to do. However, GUMDROP just happens to need more attention, possibly because it is a product that could hopefully make a significant difference to our environment. So definitely with that in mind, I want to give it all I got!

I like to call the moment of discovery the ‘Wow Moment’. It can be that one moment in time where you get the perfect idea (‘Eureka!’) or that a piece your working on comes together oh-so-right. Can you then describe your 'Wow Moments’ in terms of not only knowing that you wanted to be a designer (and that you could be successful at it) and also specifically your GUMDROP idea?
I don’t think I have experienced the ‘wow feeling' for design as I am still at the very beginning of my career. If I ever do get that feeling, though, I hope it will come at the end of my career when I can look back and reflect on what I have achieved.

I think the same mentality applies to the GUMDROP project. I tend to really focus on the 'now' and because I am in the midst of GUMDROP, that's where I'm investing most of my energy.

I would add that I don’t think there is such a thing as ‘the perfect idea’. I believe something can always be improved no matter what it is. For me, that is really the beauty of design and technology.

Perhaps when I get GUMDROP off the ground and running the way I want it to, I hope to have the feeling that things are coming together!


While the financial implications are amazing just in terms of clean-up costs, I am still curious if you’ve had a ‘carbon footprint’ measurement made, that is, looking at the energy and costs needed to recycle and reform the waste gum vs. just, for example, putting a convenient new plastic bin out for people to at least not dump their finished ‘chewies’ on the street?
You're right to bring this up and it is something I am looking at the moment. Currently, what I can say is that it has the same environmental effect as making a standard bin using a recycled polymer. But I definitely hope to improve on this.

I was also quite fascinated by your work with the Hulger ‘Pluemen Project’. How did you get involved in this?
I did an internship with them and this is one of the projects we did whilst I was there.

How do you see such aesthetics playing a role in the acceptance of energy-saving light-bulbs?
If the cost of making a good-looking energy saving light bulb is cheaper or the same as existing ESL’s, then I hope it would attract a lot more people. I think Hulger are trying to get to this point, as you can see at
http://www.plumenproject.com/ .

I do think though this approach is important to explore, especially in this area because no one has designed anything that appeals practically and aesthetically to the household consumer. But when the household consumer starts buying, you know someone has found the secret to success!

Looking ahead a little bit, where do you see yourself in the next years? Are you able at all to get a grasp on the ‘situation’ in terms of a design career at this time what with the economy?
I see me working for myself forever and ever! For me to be happy and to succeed it is very important to be in control of my own time.

And despite all the global gloom and doom about the economy, I believe that this is the perfect time to be starting up a new sustainable venture. I just that that by the time such a new business does get off the ground - say within 2 - 4 years - the economy will be slowly getting back up on its feet. I also see more and more people then looking to invest in ‘green schemes, ideas or ventures’.

From your picture, it seems you have at very least (a) very nice, strong and clean teeth and (b) healthy mandibular (sp?) muscles. Are you in fact a secret gum-chewer yourself that may have some skeletons (or globs of gum) hanging in or sitting on the floor of her closet?

I will confess that I am a serious gum chewer now I have started this project! However, I didn't chew gum very often - and I have to be boring and say that I always threw it properly away in the bin or put it in paper and into my bag.

But the GUMDROP project came about because I can’t stand how we have come to accept these little splodges that pave our environment!

I also saw that you’ve travelled to both Australia and the United States to ‘research’ the issue of gum disposal. What did you learn from those trips?
That gum litter really is a global problem that no one is tackling head on and there is a definite market for GUMDROP.

What would be your dream in terms of fulfilling the ‘ultimate sustainable design’ approach or even object (money being no issue in this case)?
A project or product (I hope it is GUMDROP) that significantly makes a difference to our environment globally.

Agreeing whole-heartedly with your appreciation of the Sussex countryside, have you nevertheless (is that a word?) had at any time in your education or even career right now a kind of ‘wanderlust’ that is, to go out and try different settings such as New York, Tokyo, Paris or even Ramsbottom (just outside of Manchester)?
I grew up in Portugal, moved to London and then moved to West Sussex when I was 13. I have enjoyed all of these places.

However, combining the fact that I was 13 years old and thus was in my most adventurous phase, Sussex remains my favourite. I am back in London now. But I am someone that likes travelling a lot. But again, home to me is England, so I wouldn’t want to live and work anywhere else.

Looking ahead: What can we expect to see in the Gum Drop Shop?
Weird and wonderful limited edition products made from recycled chewing gum!








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Anna Bullus was born in London, England in 1984. She left Bedales School in 2003 to go to Camberwell College of Art (2004 – 2005) to do a foundation course where she specialised in 3D Design and left with a distinction. Anna then went on to the University of Brighton where she graduated in Three Dimensional Design with a first class honours (2005 – 2007).

After leaving University Anna gained experience as a product Designer with Hulger where she was given the task of redesigning the energy saving light bulb, again for more please check out her ‘
namesake site’ under the Plumen Project. She also worked at Case Furniture as a junior product developer and press liaison in London. She then left this group in June 2008 to set up her own company GUMDROP Ltd to tackle the global problem of gum litter.

Some of the places where Anna has showcased her designs include Cologne, Singapore, Shanghai, Milan and London. Most importantly, she points out clearly that she is completely passionate about design. Anna is a strong believer in the mantra that materials and processes should be understood thoroughly in order to push properties to achieve innovation without loss of quality. Problems are only there to be overcome by simple, clever and comfortable design that recognises daily social and environmental trends and needs – striving every time to be more creative than the last design.

Among the awards she has been, well, awarded include the following:
2009: Hidden Art Polymers Award for overall performance
2008: Winston Churchill Memorial Trust Fellowship Travel Fund
2007: Nagoya University of Art: Outstanding achievement in Design
2007: Burt Brill and Cardens: Outstanding achievement in Design
2007: British Council Top Ten

Although at the start of what will no doubt be a long and illustrious career in design, Anna has had several key hits and expects big things to come in the months and years ahead. We wish her continued good luck but nevertheless raise again the need to get our darn kids to stop chewing so much bloody gum!

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All pictures used with the express written consent of Anna Bullus. Many images were taken from her websites including
www.annabullusdesign.com as well as www.gumdropbin.com . Some images used from previous articles referenced by Anna with her kind permission.